NeuromarketingNeuromarketing

Many years of neurology and psychology research led to discovery of tools useful in marketing. Especially now, when marketing budget cuts became a part of everyday life, targeting the right audience and knowing "for sure" what the ad or product triggers in customers brain is something every marketing specialist needs to know. Widely used focus groups suffer from well known group triggered biases - conformity, mood infection and many others. You never know if the information given by the focus group member is correct or not.

But there is another option - use of modern neurophysiology. We can get you reliable information about emotion and cognitive response to your ads, visual or audio, marketing brochures or products you are about to introduce. The information you get is uncomparable better than any other method tested or used. 

Do you want to know more? Let us know, please.

 

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